Understanding the Essentials Beyond Your Logo When it comes to establishing a strong business identity, visual elements play a critical role that goes well beyond the creation of a logo. For many business owners, wrapping their heads around the dizzying world of graphic formats can be daunting; but understanding the different visual assets your...
In the digital age, the quality of content a brand produces can significantly influence how it is perceived by its audience. High-quality content not only reflects the brand’s commitment to excellence but also shapes the subconscious perception that customers develop over time. This perception, in turn, permeates through all channels of a brand’s reach,...
When it comes to social media, it’s easy to feel overwhelmed by the demand to spend time on this endless chore. Despite this, it’s important to remember that authenticity drives engagement. The most compelling content often comes directly from those who breathe the brand daily—the business owners and employees themselves. By building an intuitive...
The dreaded question that causes so much frustration and confusion in the business world: “Can you send me your logo in a vector format?” How many times have you been working on your website or having business cards made when the printer/designer hits you with this request after you’ve sent them every version of...
It’s a simple question with no easy answer, because it’s a question that can only be answered with a question. The classic answer: “There are many variables in that formula; let’s schedule a consultation to walk you through the options, identify your wants/needs, and plot out a roadmap that maximizes your budget & timeline.”...